Meri LiFE, Mera Swachh Shehar

Meri LiFE, Mera Swachh Shehar

• Recently, the Ministry of Housing & Urban Affairs launched the mega campaign ‘Meri LiFE, Mera Swachh Shehar’.
• About Meri LiFE, Mera Swachh Shehar:
• AIM –  to highlight cities to setup ‘Reduce, Reuse, Recycle (RRR) Centres, one-stop collection centers, for citizens to contribute clothes, shoes, old books, toys, and used plastic to be reused or recycled.
• The RRR Centres are scheduled to be launched nationwide and will serve as a one-stop solution for citizens, institutions, commercial enterprises, etc. to deposit unused or used plastic items, clothes, shoes, footwear, books, and toys. 
  • After collection, these items will be given to different stakeholders to be refurbished for reuse or would be made into new products, thus truly taking forward the Government’s vision of circular economy.

Significance

• The 3Rs form the backbone of ‘Waste to Wealth’ and has empowered many craftsmen, recyclers, Self Help Groups, entrepreneurs, startups, etc. to recycle waste into a host of products. 
• The campaign will strengthen citizens’ resolve under SBM-U 2.0 – to reduce, reuse and recycle – and will also champion Mission LiFE’s objective of taking collective action for the protection and conservation of the environment by adopting sustainable daily habits.

Mission LiFE

• The concept of LiFE (Lifestyle for Environment) was introduced by the Prime Minister at COP26 at Glasgow on 1 November 2021.
• Mission LiFE is envisioned as an India-led global mass movement that will nudge individual and collective action to protect and preserve the environment.
• Mission LiFE aims to protect and preserve the environment and bring about a pro-planet behavioural change that can be instilled through individual action in day-to-day life.

Swachh Bharat Mission-Urban 2.0

• It was launched by the Prime Minister in 2022 with the overall vision of creating ‘Garbage Free Cities.
• It has introduced Used Water Management as a newly funded component for towns with less than 1 lakh population. 
• improving the overall Used Water Management ecosystem in Urban India by ensuring that no untreated used water is discharged into water bodies (as per the Water+ Protocol). 

Practice Questions for Prelims

Which ministry initiated the Swachch Bharat Mission?
A. Ministry of Environment and forest
B. Ministry of Urban Development Housing
C. Ministry of Urban development
D. Ministry of Drinking water and Sanitation

Ans, D

Mains Practice Question

Discuss the reasons behind the success of Swachh Bharat mission. How the success of this campaign against open-defecation can act as a model for other schemes and policies?

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